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Staff members from USA Today Sports, which has been a sponsor for four of the past five AWSM conferences, participating on panels in Arizona include managing editor Mary Byrne, columnist Christine Brennan and Olympics editor Roxanna Scott. Sharon Levy, an executive vice president at Spike TV — a first-time sponsor, will be featured on a women’s leadership panel.

The Press release said the move was "part of the larger content syndication strategy for USA Today Sports which includes expanding the distribution of all of its content across multiple platforms."

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