If you want to learn what people want, readDale Carnegie's When a friend recommended this book, I couldn't believe he wasserious. But he insisted it was good, so I read it, and he was right. It deals with the most difficult problem in human experience:how to see things from other people's point of view, instead ofthinking only of yourself.
Doing an Artix teaches you to make something people want in thesame way that not drinking anything would teach you how much youdepend on water. But it would be more convenient for all involvedif the Summer Founders didn't learn this on our dime—if they couldskip the Artix phase and go right on to make something customerswanted. That, I think, is going to be the real experiment this summer. How long will it take them to grasp this?