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Zero to One: Notes on Startups, or How to Build the Future


I was fortunate enough to receive an advance copy. Zero to One, which is based on Masters's class notes, is without a doubt a book no entrepreneur can ignore. While the class notes are still available online and will remain so indefinitely, the book is a far more elegant treatment, one I enjoyed so much that I connected with Masters to ask him a few questions about the challenge of going from zero to one.

The book's title comes from Thiel's philosophy of progress: Going from zero to one is transformative, but going from one to n is incremental and, in Thiel's view, not grounds on which any upstanding entrepreneur wishing to launch a startup should tread.


Zero To One is an exercise in thinking